Industry insights

Blaser Mills – trailblazing South East law firm uses latest tech to put client at heart of business.

Leading the way with client onboarding.

With an amazing start to 2022, the tech team at LFS continue to welcome more law firms to the Minerva community.

With offices based across the South East, Blaser Mills is a Legal 500 firm committed to building lasting relationships with their clients and delivering high-quality legal advice from experts in their field.

We sat down with Alexandra Kirk from Blaser Mills to find out the difference having Minerva for their client onboarding has made to the firm.

Alexandra, as Partner and Head of Residential Conveyancing, you are used to running a busy department with caseload turnaround and demands that are high, how have clients reacted to completing the onboarding process through Minerva? 

We have definitely seen a positive reaction overall, you can tell that clients enjoy having the control over how they onboard with us.

I would also say to any firms considering client onboarding, just do it! It has enabled us to take weeks off the onboarding process without adding a substantial cost to our bottom line. Which means we can proceed much quicker for client, happy client = happy firm.

Before we implemented Minerva in to our workflow, we had a large team dealing with onboarding , and especially in residential property which we now simply don’t have. Prior to Minerva, it could take two weeks to complete the entire process so it saves us a lot of time. This in turn has a great affect on not only the clients, but for the fee earners and support staff too.

Minerva has already improved how we contract our clients, we do it in a more proactive and proper fashion. Being able to look at live conversion rates has been fantastic. The solution really provides such a good overview meaning we can be more proactive in how we speak to clients.

We are in the process of rolling out the solution across the other parts of the business, and once this is in place, we will be actively putting a strategy into place to promote our client onboarding to clients.

You have a tricky job in dealing with high volume and still proving the very best in client service and engagement, has Minerva helped Blaser Mills commit to its mission and vision values?

‘Absolutely, it really has allowed us to put the client at the heart of the business, not only in the conveyancing department, but also as we continue to roll out across the whole firm.

We were looking for a more efficient and time effective way of dealing with client onboarding, and the Minerva solution really does do this, simply, securely and effectively.

In terms of rolling out the solution internally, it really did make us stop when adapting to it . We made sure that we thought about what the client might need, not just what we as lawyers do. It makes a huge difference in the way we carry out our onboarding now – so much more client focused.

The main impact on the business has been how the streamlined process helps us to adapt to certain situations quickly. For example, the pricing structure when we can see dips in the market.

One of the great things about having our client onboarding in place through Minerva is that our compliance on matter files is now uniform. No more tabs open for various different elements. We capture all information that we need from the client more easily and efficiently. Minerva gives the client an easy and user friendly way to upload key ID documents for example, so they are available to us at the click of a button.

The efficiencies that Minerva provides definitely saves the firm money and time we’ve got a more streamlined team with a process that makes sense takes so much of what we all had to do before away.

Having Minerva implemented has meant that for me and my team in conveyancing, our relationships with estate and introducers is really helped. They know that we will be ready to start work in a much quicker time scale. In fact, we already have a service to help fast-track selling a property. Minerva really helps us to further solidify this, allowing us to collate all the upfront information that is needed for a buyer.

I really would recommend to any law firm consider their client onboarding to take a look at Minerva, the solution itself is really easy to use and the team are incredibly easy to work with, very proactive and keen to help us succeed. Definitely get involved!”

Commercial Director at LFS, Ben Mills says

“Thank you, Alex for taking the time to let us know how much Minerva is helping them at Blaser Mills. It is brilliant to welcome such a forward-thinking firm as a customer. We are thrilled that the team at Blaser Mills are enjoying the benefits of Minerva and have found it so easy to implement.  They are exactly the type of firm who “get” how important the customer experience is and always putting them first.”

Find out more about Minerva, a solution that brings together everything law firms need to remotely onboard their clients.

Schedule a no-obligation demo or request more information

Minerva’s client onboarding solution blends seamlessly into law firms’ existing workflows to create great client experiences.

It would be great to talk with you about your firm’s current processes and how Minerva can help you onboard clients more efficiently.

You can book a time in my diary here.

Best wishes,

Ben Mills | Commercial Director
Email: ben.m@lawfirmservices.co.uk
Call: 01604 312146

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